Feeling a little tired with the same old Just Listed/Just Sold/Market Stats marketing pieces? One creative way to break out of that rut is to write from a different perspective. Here's a farming letter that is successful for me, 'written' by my dog, Sundance.
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John helped me find a home and he can help you too!!
Five years ago, John adopted me from the Henderson Animal Shelter. We became fast friends, and I quickly grew to love my new home. Since then, I've enjoyed lots of long walks in the park and through South Valley Ranch, meeting many wonderful people and pets of all ages.
John knows real estate isn't about the money - it's about people, and helping them find their ideal housing solutions. That's why he works with The Brenkus Team. They spend over $20,000 per month on marketing and servicing their listings, all focused on getting the most for their clients. And with a strong team alongside him, that means John can spend more quality time with me!
From now through the end of September, John will donate $100 for every listing to local animal rescue efforts to help other dogs just like me. So if you know of anyone who is thinking of buying or selling a home, please give him a call at 339-9700, or send an email to JohnNovak@kw.com. I know you'll be satisfied with the results!
Your neighbor,
Sundance
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Be creative and have fun with this! You could write from the perspective of your pet or your child ("Is it time for a bigger sandbox?" or "I love my new little brother, but I've got to have my own space!") . Or really stretch it out and create a personality for your boat, golf clubs, etc. As long as you're sincere and have fun, you'll have a marketing piece that will really stand out.
Hey John,
I think you are right, chaning things up is Very important..Otherwise, you just one of the pack..I'm going to start writing letters to my clients with my pet penguin :P
Scott
Love the photo! I used to use one of my Dobies on some mailings plus he wrote a column on my web site. Now I have a "doctored" photo of my latest team member, The Murph. See my profile for our photo.
A woman in Dallas has an excellent web site and her Dane is a key part of it. Check it out at DallasHomes.com.
Hi John I featured this post and Sundances Photo in my Active Rain Dog Lovers Year in Review blog.
Happy New Year
Ginger
That's Great! Very important to stand out from the crowd. I hope a lot of agents pay close attention to this post and start breaking out of the box a little more :)